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What does a Trade Marks Attorney do?

By | Application process | No Comments

If you’ve decided that it’s the right time to get your trade mark registered then the next step is to decide whether you want to do it yourself or have a professional do it for you.

Before you decide, it’s good to know how a Trade Marks Attorney can help you through the process.

A Trade Marks Attorney has specialist training in trade mark law. They know the ins and outs of trade mark applications, they understand how the Trade Marks Office makes decisions and they can assist in more complex matters such as trade mark oppositions. Read More

biggest mistakes trade mark applications

The biggest mistakes made by businesses lodging their own trade mark applications

By | Application process | No Comments

Jump into any business Facebook group and you’ll find heaps of people who’ll tell you that it’s easy to do your own trade mark application. What they don’t tell you is that it’s also easy to muck it up (and they don’t tell you that because they don’t know the difference between an effective trade mark and a useless one).

Below is a list of the biggest mistakes I see from people who do their own trade mark applications. I hope this helps you to avoid making these mistakes too! Read More

Should you Register your Trade Mark?

By | Trade Mark Law | No Comments

Perhaps getting your brand registered as a trade mark in Australia is a no-brainer. A strong brand is an important part of your business model and you don’t want to leave it vulnerable. But maybe the question of whether you should register your trade mark is less clear. Getting a trade mark registered and then enforcing that trade mark comes at a cost and so maybe you are asking the question: Is it worth it?

In this article I’ve set out all the factors you should consider when deciding whether to get your trade mark registered in Australia. For quick reference you can also download a a checklist here. Read More

Some of the mistakes people make when it comes to trade marks.

Posted by Win Trade Marks on Wednesday, March 23, 2016

Trade mark mistakes – are you making them?

By | Trade Mark Law | No Comments

Trade mark mistakes – are you making them?

Many people make trade mark mistakes when they are considering whether they need an application or are lodging their application. In this video I set out the common trade mark mistakes that people make and explain why it’s important to avoid them.

trade mark mistakes

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how does a trade mark protect your business

How does a trade mark protect your business?

By | Trade Mark Law | No Comments

How does a trade mark protect your business?

Most business owners I talk to have “get a trade mark” somewhere on their to-do list. They know that a trade mark promises to provide some level of legal protection for their business. But most people don’t know exactly what that legal protection is.

Getting a trade mark can be an expensive undertaking, so before you take the plunge it’s a good idea to know exactly what protection a trade mark gives you. Read More

What is a Trade Mark?

By | Trade Mark Law | 2 Comments

What is a trade mark?

A trade mark is something that is used to distinguish your goods or services from those of other businesses. It’s something that helps to identify the source of the things that people want to buy.

Essentially, a trade mark is a brand or something that may make your brand more memorable, like your business name, product or service name, tag line or jingle. A trade mark helps your clients to identify your brand amongst the sea of competitors. Read More

Choosing a legal structure for your business

By | Starting a business | No Comments

The best legal structure for your business

Before you start your business you’ll need to consider which legal structure will be right for you. In this article we will take a look at the different options that are available in Australia. This is not legal advice, of course, and you may want to consult your legal advisor before making any decisions.

When you decide on the legal structure for you it’s important that you understand the implications of that decision, particularly the impact that decision will make on your personal liability and your tax liability. 

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