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Trade Mark Law

Should you Register your Trade Mark?

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Perhaps getting your brand registered as a trade mark in Australia is a no-brainer. A strong brand is an important part of your business model and you don’t want to leave it vulnerable. But maybe the question of whether you should register your trade mark is less clear. Getting a trade mark registered and then enforcing that trade mark comes at a cost and so maybe you are asking the question: Is it worth it?

In this article I’ve set out all the factors you should consider when deciding whether to get your trade mark registered in Australia. For quick reference you can also download a a checklist here. Read More

Some of the mistakes people make when it comes to trade marks.

Posted by Win Trade Marks on Wednesday, March 23, 2016

Trade mark mistakes – are you making them?

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Trade mark mistakes – are you making them?

Many people make trade mark mistakes when they are considering whether they need an application or are lodging their application. In this video I set out the common trade mark mistakes that people make and explain why it’s important to avoid them.

trade mark mistakes

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how does a trade mark protect your business

How does a trade mark protect your business?

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How does a trade mark protect your business?

Most business owners I talk to have “get a trade mark” somewhere on their to-do list. They know that a trade mark promises to provide some level of legal protection for their business. But most people don’t know exactly what that legal protection is.

Getting a trade mark can be an expensive undertaking, so before you take the plunge it’s a good idea to know exactly what protection a trade mark gives you. Read More

What is a Trade Mark?

By | Trade Mark Law | 2 Comments

What is a trade mark?

A trade mark is something that is used to distinguish your goods or services from those of other businesses. It’s something that helps to identify the source of the things that people want to buy.

Essentially, a trade mark is a brand or something that may make your brand more memorable, like your business name, product or service name, tag line or jingle. A trade mark helps your clients to identify your brand amongst the sea of competitors. Read More