Perhaps getting your brand registered as a trade mark in Australia is a no-brainer. A strong brand is an important part of your business model and you don’t want to leave it vulnerable. But maybe the question of whether you should register your trade mark is less clear. Getting a trade mark registered and then enforcing that trade mark comes at a cost and so maybe you are asking the question: Is it worth it?
In this article I’ve set out all the factors you should consider when deciding whether to get your trade mark registered in Australia. For quick reference you can also download a a checklist here. Read More